Pure Life Academy
The curriculum behind the model
Clinical philosophy, lean economics, and practice ownership — taught by Dr. Stu Katzen.
Overall Progress
72%
17 of 25 requirements
Lessons Completed
15
Across three tracks
Hours Studied
19.4
Since enrollment
Certification
68%
Final review Sep 09
Upcoming live training
Lean Economics Live Q&A
Wed, Aug 19 · 7:00 PM CT
Dr. Stu Katzen · 42 registered
Opening-Week Marketing Workshop
Tue, Aug 25 · 6:30 PM CT
Pure Life Growth Team · 31 registered
Case Review Roundtable — Cohort 04
Thu, Sep 03 · 7:00 PM CT
Dr. Stu Katzen · 18 registered
Module 7: Lean Practice Economics
The Lean Practice · 42 min · Dr. Stu Katzen
Why Chiropractic Practices Fail
Video · 33 min
Capital Efficiency
Video · 29 min
The $5K–$10K Launch Philosophy
Video · 44 min
Module 7: Lean Practice Economics
Video · 42 min
Fixed Costs vs. Variable Costs
Video · 26 min
Understanding Overhead
Video · 31 min
Avoiding the Expensive Build-Out Trap
Video · 24 min
Equipment Strategy
Video · 22 min
Staffing Lean
Video · 28 min
Cash Flow Before Expansion
Quiz · 30 min
Your notes
The $5K–$10K Launch Philosophy · Aug 09
Rent is the decision that compounds. Every $500/mo saved is roughly 4 patient visits per month I never have to chase.
Capital Efficiency · Aug 02
Buy the table, rent everything else. Cash reserve beats equipment upgrades in year one.
Resources
Zone Technique Reference Guide
PDF · 5.4 MB
Lean Launch Budget Template
Spreadsheet
New Patient Script Library
PDF · 820 KB
Opening-Week Checklist
Checklist
Pure Life Certification
17 of 25 requirements
Final review with Dr. Stu on September 9.
Clinical Foundation track
In progress5 of 6 modules complete
Lean Practice track
In progress3 of 10 modules complete
Practice Ownership track
In progress3 of 8 modules complete
Case management submissions
Complete6 of 6 accepted
Live clinical intensive
CompleteAttended Jun 12–14, 2026
Final certification review with Dr. Stu
ScheduledSep 09, 2026
Pure Life Certification is an internal program credential. It is not a government, board, or professional license.