My Practice
Pure Life Chiropractic — Franklin
Opened October 15 · nine months of operating history
Revenue this month
$18,420
+4.4% vs. last month
Expenses
$2,610
Fixed and variable
Overhead
14.2%
Pure Life benchmark ~12%
Cash
$12,840
4.9 months of runway
Patients
137
Active this month
New patients
21
+18% month over month
Revenue per patient
$134
Network average $128
Patient retention
88%
Network average 84%
Revenue and expenses
Since opening
Pure Life Practice Score
91 / 100
Third in the network.
Overhead trend
Percentage of revenue
Active patients
Month by month
Practice Intelligence
What the numbers are telling you
- Overhead remains excellent at 14.2%, 1.5 points better than the network average.
- New patient acquisition increased 18% this month, driven by referral partners.
- Rent represents 6.7% of revenue and remains within the recommended range.
- Cash reserves cover 4.9 months of fixed expenses — above the 3-month floor.
- Product attach rate slipped from 21% to 18% of active patients.
Recommendations
Ranked by expected impact
Lift new-patient conversion from 62% to 71%
+$2,100 / mo estimatedYour strongest growth opportunity is conversion, not traffic. Network top-quartile practices convert 71% of consultations. Adding a structured report-of-findings visit is the single highest-yield change available to you this quarter.
Hold hiring for one more quarter
Protects $1,900 / mo in fixed costAt 137 active patients you are still below the 165-patient threshold where a part-time CA typically pays for itself. Revisit when new patients exceed 26 per month for two consecutive months.
Rebuild the Naturals reorder cadence
+$480 / mo estimated38 repeat orders against 67 active customers suggests reminder timing, not demand, is the constraint. Re-enable the 26-day reorder nudge.
Pure Life Network Intelligence
Your practice benchmarked anonymously against the network
Overhead
Launch cost
Monthly revenue
Revenue per patient
New patients / mo
Retention
Marketing cost
Rent as % revenue
Payroll as % revenue
Time to break even
Cash reserves
Benchmarks are internal Pure Life planning models drawn from network data. They are not guarantees of results.